The first thing you do after building a mobile app is enjoy your moment of joy. You have, after all, accomplished something pretty big. The next thing you do? Add some sort of mobile app analytics to it. There’s almost no sense in building a mobile app if you aren’t going to measure its impact. You need to know who is using it, how they are using it, and why they are using it.

Which brings us to why you are here. You’re likely overwhelmed with the myriad of options out there for app analytics. The rise of mobile apps inevitably also meant the rise of platforms to measure those apps. It can get confusing and you aren’t alone. Which is the entire reason you’ve found this site. We’ve broken it down in a really easy way to show you which tools are the best and why.

Category: In-App Analytics

Summary: Make way for Firebase, which pushes aside the long running Google Analytics for Apps. What firebase adds is the tools to develop your app on their platform. In terms of analytics, Google has you covered with an extensive dashboard of data. A big draw for Google Analytics for Apps was its free nature, and that mostly remains in place here until you get big enough to need some of their paid bracket features.

Cost: Free/Paid

Features:

  • Crash reporting
  • Deep linking performance
  • In-app purchase data
  • Attribution
  • Segments

Category: In-App Analytics, Qualitative Analytics

Summary: Appsee is at the top of our list because it uniquely combines the traditional in-app analytics metrics everyone needs, with a deeper level that goes beyond the numbers. This is what Appsee likes to call “qualitative analytics” and it is driven by their user session recordings and touch heatmaps. Appsee gives you the “what” but does a better job answering the “why” in user behavior than any tool on the market.

Cost: 14 day free trial/Paid

Features:

  • Touch Heatmaps
  • User Session Recordings
  • Crash Reporting
  • Action Cohorts
  • Retention Analytics

Category: In-App Analytics, Quantitative Analytics

Summary: Flurry has been a favorite along with Google for much of the same reason – price. You can’t beat free, and on that proposition alone you’ll find many app makers using Flurry. With it you can get your basic metric and monitor user behavior across multiple mobile apps. It’s a good base, but it may not be enough on its own if you are really trying to get to the heart of what your users are doing.

Cost: Free

Features:

  • Events
  • Funnels
  • Retention
  • Segments
  • Use Acquisition Analytics

Category: A/B Testing

Summary: Optimizely has been and remains a giant figure in the world of A/B testing. After perfecting themselves on the web, they added the ability to A/B test both mobile web and mobile apps. For mobile apps, you can use Optimizely to A/B test any feature and make immediate visual changes to the app without the need of app store approval. You’ll still find this to be the go-to A/B testing platforms for mobile apps.

Cost: Free/Paid

Features:

  • A/B testing
  • Code-free visual editor
  • Developer tools
  • Instant rollout

Category: Push Notifications

Summary: With their mantra being a focus on both engagement and “re-engagement” of users, Kahuna has done very well for themselves and their clients. If you’re looking to get a message to your users, Kahuna offers you multiple ways to engage them. In addition to push notifications and in-app messaging, you can also make use of hyper-targeted Facebook ads, smart emails, and more. You’ll also find marketing automation tools at your disposal, making Kahuna a worthy addition to your analytics stack, if you can afford them that is.

Cost: Paid Only

Features:

  • Real-time reporting
  • App uninstall and push opt out tracking
  • Realtime personalization
  • Automated lifecycle campaigns
  • Targeted customer segments

Category: In-App Analytics, Quantitative Analytics

Summary: A powerhouse in both web and mobile analytics, Mixpanel was often viewed as the next step for when you make the transition from free platforms (Google and Flurry) to paid ones. Now there is more competition and you have more options to choose from, which is why you’ll find them this low on our list. Still, they offer a great all around analytics solution and offer some great insights on the user journey and behavior.

Cost: Free/Paid

Features:

  • Engagement
  • Funnels
  • Retention
  • A/B Testing
  • People Analytics

Category: In-App Analytics, Quantitative Analytics

Summary: Even though they are last on our list, don’t be fooled. Localytics is a quality product and they’ve been around long enough to know what they are doing. While their tools don’t offer anything unique compared to the platforms further up on our list, they do a great job with what they can do. You can use Localytics to understand your users and their interactions and it’ll help you take the right actions to drive targeted engagement across the user lifecycle.

Cost: Free/Paid

Features:

  • Sessions and Events
  • Retention
  • Attribution
  • Uninstall Tracking
  • LTV